If you are a startup founder or a business owner, it is easy to grab every possible opportunity to showcase your business.
However, it is important to note that every opportunity comes at a cost. Sometimes the cost is your time, your effort and also the opportunity cost.
It turns out, not every opportunity is worth grabbing, especially if the audience is not your target audience or the ROI (monetary or trust) isn’t worth it.
No is better. No is more. No is often inviting the right “yes’es”.