The direct effect of your work is that it serves your customers and pays you money.
The indirect effect of your work is that it builds the brand and hence makes the investors happy.
Yet, what is the overall effect of your work?
One of my core business principles is to look at the after-effects of the work I am doing.
The work I do should make the world a better place.
This means:
– For the books I am ghostwriting, I ask myself, would I happily gift these books to my nephews and nieces?
– For anything I write, it has to come from a place of reflection and not replication of AI content.
– For the conversations I have, do they make the other person feel better? I hopefully hope so…
So many of us are too focused on the “let’s do it now” and too little on doing it with the right intent and execution.
It is easy to think about profits and valuation. I am a CA and a Sindhi, and I love money.
Yet profits and valuation stay sustained when you have built the foundation of your values right. It’s almost always incredible how the past values define the future of your work, your business.
Don’t look for ideas or a great writing session while being connected to the internet. Disconnected is your default, connection is only a tool to post/schedule ideas.
Empty pockets lead to great ideas, which lead to great writing. Your empire is literally being built while putting your clothes in your closet.
No one feels like writing every day. Even Olympic athletes hate working out. Yet the only way is doing.
Write from your heart. If you are writing something “because it would look good while it does not click with your heart”, it is never going to result in great art.
The only shortcut is not aiming for shortcuts. But it takes several failed shortcuts to truly internalise this.
True richness to me is having the ability to wake up to this, even at your home.
When I was a kid, my uncle, aunt and cousins used to live in a government quarter, which was legit surrounded by an infinite jungle.
But as grown ups you realise these are the real wealths of life.
Of course money is important, as I always say, but that money should be put to use for making your mornings peaceful. I am blessed to be living in such a place at home as well as my parents’ home, maybe because at some level you find what you are looking for.
I truly wish more people make time to live around at least a few plants and trees, sunrise, and a terrace to walk around. To me, hanging around at these places have helped me make more material riches.
I often want to run away from travel preparations. Even if it sometimes means minimal preparations for leaving for my hometown.
I was about to diagnose myself with anxiety yesterday, as I came back from hometown a day before and now in just 30 hours was going for a very short meditation retreat.
But then words of Marcus Aurelius came into my mind, where he says:
“Today I escaped anxiety. Or no, I discarded it, because it was within me, in my own perceptions — not outside.”
Never go into an important (or trivial) meeting with an empty stomach. A fed stomach (and not a fed up stomach) leads to a functioning, rational brain.
When you see yourself going on the side of anger (no matter how much needed), shut up. You can communicate the things later when you are quieter but getting antsy under aggression is something that will inevitably make to your “regrets” section in your autobiography.
For those who don’t speak, give them a chance to.
For every opinion, look at what is being said instead of who is saying it.
Keep it short and to the point. A meeting is for getting things done, not a journal to rant.
After the Diwali of last year, I travelled to Dubai with my cousins.
It was a short five-day trip, with each day packed to the brim.
In the image: Day 0, landing in the evening. On my right is my bhabhi. I give up on rishtedaars but never on getting my steps done 🙂
We started Day 1 on high note, covering several major attractions, stopping and enjoying 6-7 places, clicking pictures, and ending the day with a visit to the Burj Khalifa.
In the image: Asking my brother to click at least one good picture, on Day 1. I will spend my entire life wondering what purpose does the Museum of the Future serve. But for now, here is a picture in that wonder of Dubai, which my brother thinks is a good picture, to which I strongly disagree.
We returned to the hotel quite late, I put up a child-like drama that I did not get any picture, especially in the Dubai mall with Burj Khalifa in the background, and slept even late.
The next morning, as I was performing suptapadangushtasana, I fainted.
And I don’t remember anything that happened after that.
When I woke up, I was lying in bed, surrounded by all of them. For the record, it was my elder bro, bhabhi (his wife), their 5yo daughter and my younger bro. There was absolute memory loss of that one hour or two or whatever had transpired between my fainting and regaining senses.
These three were rightly convinced that I was unfit for travelling that day.
So they dropped me at another cousin’s home, who had coincidentally landed in Dubai the night before, with his wife and their 11yo daughter.
We all come upstairs in their home. They showed me the guest room. And I slept like a baby. This was little after the noon.
When I woke up, it was already dark. It was around 7 pm. I had an array of messages from my cousin whose home I was staying at, that the fruits are kept in fridge (my bro knows his sister well :D), and that they were at Dubai mall, and would be back in a while.
So I took a banana and a thepla with curd that my bhabhi had kept for me, and sat in the balcony of their Burj-Khalifa facing apartment. Alone.
It turns out, I have always looked for some bit of solitude in my days. It is my fuel. It is my best friend, my way of life, my oxygen.
And here I was, that the solitude walked up to me in ways I had never expected.
Sitting in that balcony I was nothing beyond joyful and peaceful. Filled with gratitude that even when I was unwell in a foreign land, I had family to drop me to another family, who made sure I was surrounded by food I love. I even enjoyed the musical fountain show of Burj Khalifa, where they played Baby Shark :))
In the image: Dinner with a view, baby!!!
It turns out, you always find what you are looking for, sometimes even unconsciously and unexpectedly.
I am someone who loves solitude more than anything else.
I knew for sure I was not going to find my pockets of solitude in this trip, mostly because we were going to Dubai, not an ashram. I was okay with it. But somewhere, somehow, even in the most surreal ways, solitude found me.
The way my body found it by falling ill is obviously a reaction to too much work or travel, and too little rest. And the idea is never to promote getting to this level of exhaustion.
But no matter what you do and whatever happens to you and whatever falls apart, what you are innately looking for, even when you have not asked for, is looking for you too. Make what you can, of this info.
In the images: Chilling around with the fam when they came back from their shopping. I also got my pictures with Burj Khalifa background. Like I said, you always find what you are looking for 😀 Their 11yo was having fun in Aquaventure World and later on a cruise with my other cousins, on my ticket 🙂 We are Sindhis, we never let our money waste, even if the person in whose name the ticket is bought has fainted :))
People do not wake up in the morning and say, “Today I am going to ruin <Insert your name> ‘s day.
Trust me, no one is conspiring against you, even if you feel so.
Which is why it is important to get out into the world with a mindset of positivity that can handle any pain that these pointless people actually throw at you.
But if you are already angry, anxious and atrocious, you have lost the battle even before it began.
Going for a walk instead of sitting on your couch.
Drinking a lot of water.
Moving on from a friend who did not say a goodbye before moving on.
Walking in a park for your mental health.
Waking up in the morning and exercising before the day takes over.
Loving your parents but not becoming like them.
Putting aside money for your future, however bleak at the moment.
Bringing joy to the table, whichever table you walk to.
It is good to do things for which you might not often fetch a medal for, because the right thing is the right thing even when no one is watching and even if no one cares.
“Anger is like a hot coal. It burns the person holding on to it,” observed Buddha.
And it also burns the person who did not ignite it, because the person holding on to it has decided to not let it go.
Sometimes when we are angry with someone, we inflict that on everyone else. Sometimes then when we are not angry with anyone, that anger becomes our default setting.
This makes us inflict anger on everyone, regardless of what they did or did not do.
Your relationships and your mood are not that cheap, are they?
When you go to a store of H&M or Uniqlo, the checkout experience is seamless. I believe it is for at least two reasons:
They do not ask you to get a membership.
They do not ask if you want a bag, they give you a bag by default, because the bag is free.
In a Pantaloons or a Shoppers Stop outlet, you are asked both of these.
It almost makes me reconsider revisiting them, because you do not want to say these polite no’s over and over again. Also, once a customer has landed in our store and is reaching the end mile of making a purchase, it is wisdom to know that future sales are going to be driven by how good your product is, not by selling memberships or charging for a ₹10 paper bag, a better quality of which comes for free at H&M or Uniqlo.
To begin with, I understand that the former two have a different audience than the latter two. I am also aware of the fact that the “free” bag is built into the prices of the products at H&M and Uniqlo, which are definitely on the higher side than Pantaloons or Shoppers Stop.
Yet the customer does not care about what is the price of your product. Pantaloons or Shoppers Stop could easily increase the price of every single SKU by ₹10 and lose no customers, while they could make the bag free. Also, if the product is no good, no customer is coming to “use their membership card” even for which they might have paid for.
The customer cares about good product, hassle-free experience, and not being pushed for “further sale” after they have made bigger financial decisions already during shopping.
Making money is not an evil object. Not caring about the customer and milking them after they have already milked themselves is.