That it catches up. If not immediately as expected, but over time it grows in its audience.
That it might sometimes be an outcome of effort, but often it is also an outcome of an instant low effort post. The only irony is that the latter often pops after working hard on writing.
You are pulled towards it instead of pushing yourself to do it.
Yet you must push yourself to do it because otherwise the social media would pull you towards itself.
Learning how to write is a continuous process, something that only compounds with practice.