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It’s nominal

Some nominal expenses humans do not give a second thought before occurring:

Yet there are a lot of nominal expenses that humans do not give a second thought and must give quite a lot of thought before occurring:

Some nominal expenses do not cost us much, and some cost a fortune.

A clear parameter to discern would be: impact. If what you are doing creates an impact on the world, even if it means small number of people in the beginning, it is worth giving attention and time to.

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