I am a fan of outsourcing, when it comes to letting someone else take the load off your shoulders.
They may even be better than you.
For example, a creator could hire a video editor to edit videos for them. The editor would know way better video editing skills than them.
However, in order for the video to be authentic:
- The creator needs to have an in-depth knowledge of the topic they are speaking on (even if the script is from someone else)
- They need to be curious and willing to create content on that very topic (and not do that only for massive eyeballs)
- Most importantly, the creator should be convinced they would love to put their signatures on this content.
It makes making decisions very easy.