Wearing clothes from “expensive” brands
Flying first class
Getting an iPhone
Getting the top model of a car
Working from a branded coworking space
Getting crocs from the outlet
Ordering a hardback instead of downloading a free PDF on the internet.
All of these that look like costs, might actually be investments that get things done (productivity, rest, good fit, good feel), which make the user of those make more money, and the virtuous cycle continues.
It is also noteworthy that all the richest people I know are also aware of what they are spending while saving money on things they find exorbitant, however, value from a cost is a personal choice.
At the point when indulgence in value brings you more value eventually or is within your exuberant expenses budget, it is not “too costly”. It is a choice. If made with the right outcome in mind, it only elevates your life.