In almost every field of knowledge, service or trading, things work on the basis of database. Click, whirr, analyse and boom the next project upon the past analysis.
While that might prove to be useful, what is often the game changer is to make the decision to create a data that is unlike the trends already on your spreadsheet.
It is like using your imagination to get real by programming the subconscious mind. (Well, here is opposite of trivia that you might well like bumping into: you are already programming your subconscious mind with those data trends day in and day out.)
Changing the way data looks like is making a decision and staying true to it. Subconscious will do its task automatically. If you do not believe it, I know you have people around you who are already reinventing the wheel by giving no damn to what is up there.