If you are getting invited for talking gigs but you have a lot to write, that is an apparent success but truly isn’t. Or if you are an athlete and are being invited to inaugrate malls instead of focusing on your workout and diet. Or if you are an artist doing your work but have to go to the nearby political event.
Of course, please go out there and build your brand.
But figure how not to over-do it and say no more often.
We regret a lot of yes’es. We rarely regret our no’s.