Companies that will continue looking for full-time creative people will miss out the excellence solopreneur artists offer.
Designers, writers, coders, marketers – the creed tends to bloom the most when they work for multiple people at a time.
This portfolio of work would have the companies have advantage of multiple brands and years of experience from one person, while paying them equivalent to what they would offer a full-time resource.
It is important organisations understand that they cannot put an artist under their control and also get the best out of them.
To get the best of someone, you have to let it just be.
In work. And in life.
The future of creativity
