Personal brand is a personal choice.

I came across a recommendation of following James Clear on Substack, and I subscribed to him immediately. 

The next step asked me if I want to recommend him. 

Now, I am VERY picky about recommending newsletters, even if they are from my favourite people. But with Clear, I recommended him without batting my eyelid. 

Because I am 100% confident of the content he is going to put out on Substack (whenever he starts doing that) is going to be excellent. 

What is something people are going to be 100% confident about you, that they put their stamp on it just by seeing your name? 

Every single day, we are allowing people to form a perception about us. The worst (and the best) part about it is they often don’t notice how.

What is the choice you are giving people to make about you, every single day?