The direct effect of your work is that it serves your customers and pays you money.
The indirect effect of your work is that it builds the brand and hence makes the investors happy.
Yet, what is the overall effect of your work?
One of my core business principles is to look at the after-effects of the work I am doing.
The work I do should make the world a better place.
This means:
– For the books I am ghostwriting, I ask myself, would I happily gift these books to my nephews and nieces?
– For anything I write, it has to come from a place of reflection and not replication of AI content.
– For the conversations I have, do they make the other person feel better? I hopefully hope so…
So many of us are too focused on the “let’s do it now” and too little on doing it with the right intent and execution.
It is easy to think about profits and valuation. I am a CA and a Sindhi, and I love money.
Yet profits and valuation stay sustained when you have built the foundation of your values right. It’s almost always incredible how the past values define the future of your work, your business.
