Sell.
Find your ideal customer, go to them, figure how their life would get better by using your product (benefits over features) and sell.
Do not worry about scale, promotions, Meta and Google ads, collab posts, influencer marketing, buying sponsorship, etc. at this stage. All of this would come when (and if) you want to scale. But early on, before ever making a sale, these are merely procrastinations and distractions.
Just find your true customers. Keep selling. Keep learning from every interaction. Listen to the signal and discard the noise.
90% of talented, hard working, dedicated small businesses think their karma is bad because their business isn’t making money. What these people truly need is execution of sales.
You’ll go 1-10 only when you have sustainably achieved 0-1.
