If you have ever bought a product (which you have) you will always know how much the branding of the product influenced your decision.
How do you brand yourself btw? Is it a loosely packaged human being easily available to be kicked or is it a strong determined relentless human being? All of us fall somewhere in this spectrum.
If branding is so important, why don’t all good looking people appear on the higher and happier side? Because they have not done the inner work of mindset and having a heart free of hurt and life free of resentment.
If one focusses on both, there are no chances that they could be devoid of anything in their life.