In a world where most of us are quarantined, being customer centric versus self centric is a wonderful opportunity brands can leverage.

For example, Zomato, the food delivery app, is still accepting orders. However all their online content is now focused on eating home-made food. 

Air Asia, is the airline that has had zero lay-offs when all its revenue is built down to zero. The senior officials have foregone their salaries. A perfect example of running a family.

Similar is the case with Fittr, whose business also came down due to lockdown.

A brand is defined by what it does in difficult times. The hearts we touch is the blessings (and consequent revenue) we receive.