Okay, this was fun.
Zomato has started applying the McD strategy of “Would you like to have a Coke?” by adding an option of the drink at the bottom.
What could have been cooler, is that it tracked my past purchases and offered me butter milk instead. It would have been a no-brainer for me!
A little innovation along with borrowing from fellow brands, would make the customer stop Swi-ngagement!