What do people need?

If someone goes out to people and tells them to buy from them straight away, no one will.

If someone else builds their brand and then showcases their products/services, then people would buy from them.

Then there are the third category of people.

Who make change happen by their very presence.

The people, when their ego is attacked, identify it and get back to their awesome state immediately.

As difficult it may be, be That Person.