Have you seen those celebrities showing gifts given to them by merchants – in their Insta stories?
I also felt the same, when a client sent me his protein shake, hot chocolate and tea as a token of gratitude for our working engagement together.
Mazaa aa gaya 🙂
However, beyond that, there were some cool customer relationship things that I learnt:
- Nothing was wrapped in plastic. Everything in perfectly-sized cardboard boxes with their name and branding.
- Every pack had a small satin bag containing 2-3 discount cards as well as dhoop batti with a wonderful aroma. Talk customer care.
- They cater to the premium segment and have based the entire packaging around that. While someone may argue that it is not worth the price, however, price is not only the product. Price is an experience. And they took wonderful care of understanding who their customer is.
On that note, protein shakes are being consumed by yours truly after workout and hot chocolate will be used for baking cake. And since it is pre-ready masala tea (containing milk powder as well) – which my Mom doesn’t like, so offered it to a friend who also loves such premium products.