Tag: client

Clients

I got goodies!

Have you seen those celebrities showing gifts given to them by merchants – in their Insta stories?

I also felt the same, when a client sent me his protein shake, hot chocolate and tea as a token of gratitude for our working engagement together.

Mazaa aa gaya 🙂

However, beyond that, there were some cool customer relationship things that I learnt:

  1. Nothing was wrapped in plastic. Everything in perfectly-sized cardboard boxes with their name and branding.
  2. Every pack had a small satin bag containing 2-3 discount cards as well as dhoop batti with a wonderful aroma. Talk customer care.
  3. They cater to the premium segment and have based the entire packaging around that. While someone may argue that it is not worth the price, however, price is not only the product. Price is an experience. And they took wonderful care of understanding who their customer is.

On that note, protein shakes are being consumed by yours truly after workout and hot chocolate will be used for baking cake. And since it is pre-ready masala tea (containing milk powder as well) – which my Mom doesn’t like, so offered it to a friend who also loves such premium products.

Win-win 🙂

Clients

Client lessons

  1. Of course growth is painful in the long term. But go ask anyone with a huge following and they’ll say 99% of the people that started with them quit in the middle because of less growth. Persistence is power.
  2. Show them the effort. What looks effortless to you should look like effort to them. Realised this truth quite late, however, thankfully realised it.
  3. If you are talking about a new project, bring the talk of commercials in the first or max second conversation. No one will value you if you don’t.
  4. You are not paid for your core competency. You are paid for your awesomeness in delivery, your accountability, your love for work, and how you give more value to the client in lieu of their money.
  5. Quote what you feel is the right amount for you, don’t lower your standards. And when that is crystallised, always give more than what you are paid for. There is a saying in Hindi: “Daata ke haath sada bhare rehte hain,” meaning, that the giver is always fulfilled.

Hope they help you, as much as they do to me.